Adrian Lorains

20+ years working in learning and change management to bring you Know-Learn-Grow to Change.
About me

Change fails when we work against the brain. Here is how we make it work.

"Why do so many small changes fail? It is rarely because of 'resistance.' It is usually because our brains are naturally wired to choose routine over change.
In my 20+ years delivering complex transformations, from global IT implementations to government reform, I noticed a pattern. We rely heavily on 'telling' people what to change, but we rarely support them in learning how to do it."

"My journey to Know-Learn-Grow to change didn’t come from a starling revelation. It came from observing how organisation’s made change while I was working on developing learning materials for the change. 

I noticed that everyone wanted the learning to be a silver bullet at the end of the process that got everyone on board. The communications were sent out without realising each one of these could be a learning moment, not just a telling moment.

Information isn't application. Telling isn’t learning. I went on to complete a Masters in Adult Education in a Global Context, focusing on how adults actually learn and adapt.

I combine this academic rigor with practical change experience to help leaders move beyond 'communications' and toward true capability building."

The Know-Learn-Grow to Change approach

Write your awesome label here.
Know
We identify what people need to know.
Learn
We design a way for people to apply that new knowledge in their context, to properly learn it.
Grow 
We measure if people have grown in the right way to prove the change was successful.

How I Can Help You

  1. The Free Guide (Start Here): I documented the 5-step process to move from "telling" to "success." It includes practical advice for approaching change in the workplace . You can download it below.The
  2. Resource Library: A subscription service for leaders who need immediate access to templates, resources to explain the approach, and communication tools. (Coming Late 2025).
  3. The Practice Ground: An interactive simulation course. Unlike standard training, this uses branching scenarios to let you practice leading change in a risk-free environment. (Coming 2026).
  4. Consulting & Coaching: I work directly with leaders to navigate Agile, Waterfall, and digital transformations using the Know-Learn-Grow to Change approach.
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